LCA Sports Management
|Head of Sports Marketing
Charlotte, NC, US
Summary
Lead comprehensive brand and athlete marketing initiatives for over 60 clients, driving strategic campaigns and managing vendor relationships to achieve client objectives and increase talent visibility.
Highlights
Direct brand and athlete marketing initiatives, managing over 60 diverse clients including professional athletes and coaches, to enhance their market presence and value.
Conduct in-depth competitive analysis and develop strategic positioning to recruit and sign talent and elevate athletes' visibility and endorsement value.
Negotiate contracts and marketing deals on behalf of athletes across various leagues and markets.
Lead business development efforts by conducting outreach, creating marketing decks, leading sales calls, and executing endorsement deals and sponsorship activations.